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策略 & 账户计划

Strategists have their finger on the culture’s pulse. Whether it’s about broadcasting your agency brand, sourcing the latest analytic tools, or hobnobbing with other industry professionals, 4A会掩护你的.

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的 4的StratFest celebrates the strategist community and is home to the 4A的Jay Chiat奖, which recognizes the best strategic thinking in marketing, media and advertising around the world.

StratFest 2021 is scheduled for Tuesday, September 14, 2021.  Check out the 2020 highlights 在这里.

这是一个集合 亚游线路选择最喜欢的工具,技巧 & hacks from the event, from the 2019 program.

4A的Jay Chiat奖

周杰伦获奖纪录 showcase the best strategic thinking during the previous year, in any market. W在这里 other industry awards celebrate only the creative output, the 周杰伦获奖纪录 honor the input first.

今年是第24个年头 周杰伦获奖纪录 are back after sitting out 2020. 的 2021 program has new categories, new rules, and discounted submission fees! 的 Awards will be presented virtually ahead of StratFest and one winning case study from each category will then be selected to present at 4的StratFest 2021 in September 2021.


One of the amazing benefits of 4A’s membership is access to our staff of knowledgeable and experienced information specialists.

We’re available to conduct customized secondary research projects when you need them. Think of our 研究 Team as an extension of your agency — your secondary research partner. Contact us for new business research, information to support a recommendation to a client, 或者其他研究需要.

Submit your request using our online form. 你也可以发邮件 (电子邮件保护). You’ll receive confirmation of your request and any follow-up questions within one business day.

专业 and Organizational 发展 for Strategists

From C-level executives to new hires launching their professional careers, the 4A’s 专业 & Organizational 发展 team offers best-in-class learning and career development programs, and that includes craft skills training for the strategy discipline. We develop up-to-the-moment offerings, like our modules to enhance your remote-work experience. 了解更多.


4的 维护一个大的集合 of standardized agency job descriptions, representing roles common within our industry.

To better find the right talent to fill key agency positions, the 4A’s makes available to our members detailed agency job descriptions, organized by department/discipline. 的se descriptions have been compiled from actual member employment offerings, and have been modified to remove specific organizational references.

We also have additional job descriptions beyond those posted 在这里. For additional information or requests for sample job descriptions, please contact the 4A’s 商业智能 & 洞察团队 (电子邮件保护).


4的 provides guidance for strategists and account planners. 请与……联系 莫丽罗森 执行副总裁-战略,洞察力 & 创新)或 布莱恩Nienhaus (EVP -会员参与度 & 开发控股公司 & Growth) to start the conversation.

4A会员折扣 & 独家提供

会员制计划 provides access to exclusive offers and benefits on leading products and services that support your daily business needs.

是否需要信息 & resources for a new business pitch, 活动数据, 更多办公空间, or tickets to a hot industry event, 你会想退房的 AAP第一.

AAP is a one-stop shop for valuable offers from a broad, carefully selected array of partners, 跨越的类别如下:

  • 市场研究
  • 媒体研究
  • 新业务支持
  • 员工的支持
  • 房地产
  • 行业活动

And the list is growing daily. Remember, since AAP is for 4A’s members only, you must be signed in to the 4A’s website to 获得.




Belief: “We believe that strategists need to be the catalysts inside of their agencies to lead a sea change in the way we work and create on behalf of our clients.”

任务: To inspire agency strategists to be the instigators and creators of transformative creative thinking that leads to business growth.


  • 工艺、培训、工具等. (亚游线路选择的核心竞争力)
  • Celebration of Best Practice (our lighthouse)
  • Community and mentorship (our reason to belong)

For more information, contact 布莱恩Nienhaus.


4的 oversees 30+ committees across all industry disciplines, from 专业 & Organizational 发展 to 人力资源 to 项目管理 and everything in between; these committees meet nationally & 区域. In addition to meeting to discuss their business interests, 4A’s committee members help program regional & national events, author industry guidance, and provide their expertise to other members. 点击这里了解更多.