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研究 & 的见解

Instantly expand your research capabilities when you tap into 4A’s 研究服务. We provide custom secondary research support or direct you to carefully curated, members-only content covering business trends and consumer insights across major industry verticals.

一定要 登录 to access the information below.


Tap into 4A’s 研究 Team

One of the benefits of 4A’s membership is access to our staff of knowledgeable and experienced information specialists.

We’re available to conduct customized secondary research projects when you need them. Think of us as an extension of your agency — your secondary research partner — that really smart person you’d use as a lifeline to win a million bucks (or that big, 新帐户). Contact us for new business research, information to support a recommendation to a client, or any other secondary research need.

Submit your request using our online form. 你也可以发邮件 (电子邮件保护). You’ll receive confirmation of your request and any follow-up questions within one business day.

Access to Custom 数据库

24/7 access to five custom databases providing consumer 人口数据, 类别分析, 支出英特尔, and creative campaigns


  • 爆炸 – Tool for local ad spending by market and medium
  • 好友 – Business Demographics and Data for You
  • 创意广告库 – AdForum’s 有创意的 Library is a unique, global archive of award-winning and notable marketing campaigns
  • ProQuest – Database of articles from newspaper, trade, and regional publications
资源 by Project Sections

研究 的见解 新闻letter
4A’s members can sign up to receive our quarterly newsletter, keeping you up to date on current topics and trends. To sign up, 4A’s members can email (电子邮件保护) with “subscribe” in the subject line.

4A’s 研究服务 Demo

As a member of the 4A’s, all agency employees have unlimited access to a great source of competitive intelligence. 4A’s 研究服务 can make your job a little easier and save you time. Spend an hour with Stacie Calabrese, 4副总裁, 研究服务 to learn when, 为什么, and how to use 研究服务. In addition to hearing about the customized research service, you’ll get a tour through the extensive research content on the 4A’s website, and guidance on how to use the databases available to you to find articles, 人口数据, 创新的想法, 统计数据, 还有实际的广告.

All our upcoming demos are listed on 这个页面.

机构 工作描述

4的 maintains a large collection of standardized agency job descriptions, representing roles common within our industry.

To better find the right talent to fill key agency positions, the 4A’s makes available to our members detailed agency job descriptions, organized by department/discipline. 的se descriptions have been compiled from actual member employment offerings, and have been modified to remove specific organizational references.

We also have additional job descriptions beyond those posted here. For additional information or requests for sample job descriptions, please contact the 4A’s Business Intelligence & 洞察团队 (电子邮件保护).

4A会员折扣 & 独家提供


会员制计划 provides access to exclusive offers and benefits on leading products and services that support your daily business needs.

Whether you need information & resources for a new business pitch, 活动数据, 更多办公空间, or tickets to a hot industry event, you’ll want to check out AAP第一.

AAP is a one-stop shop for valuable offers from a broad, carefully selected array of partners, spanning categories like:

• 新业务 Support