4A’s 研究 illustrates changes in the ad agency industry, including agency revenue, 就业增长, and share of ad expenditure by medium.

Edelman surveys consumers around the world to learn the level of trust they have for business, 政府, 媒体, 和非政府组织.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

玛莎Appel, 前高级副总裁, 4A’s 研究 looks at the history of house agencies to gain perspective on the current era of in-housing.

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

玛莎Appel, 前高级副总裁, 4A’s 研究 uses her expertise in 政府 data to examine the most current employment data for advertising, 市场营销, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article

Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.

Learn how one agency’s bankruptcy changed the entire client-agency-媒体 ecosystem.

Read about the myth of subliminal advertising and what the 4A’s did to combat it.

Find out why Madison Avenue had long been synonymous with the advertising agency business in this piece from 玛莎Appel, 高级副总裁研究服务.

Become the most interesting person at your next agency happy hour by reading this short history of agency names from 玛莎Appel, 高级副总裁研究服务.

Learn about the big decade of agency IPOs in this piece from 玛莎Appel, 高级副总裁研究服务.

Learn the history behind the RFP in this piece written by 玛莎Appel, 高级副总裁研究服务.

4A’s 研究 is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the 媒体 agencies of today.

There’s been a serious decline in commercial jingles over the past few years. 背后是什么??