The BBB National Programs Metaverse Working Group has recently developed new Guardrails for Child-Directed Advertising and 隐私 in the Metaverse. The Metaverse Guardrails released by the BBB National Programs’ Children’s Advertising Review Unit (CARU) provide actionable recommendations and best practices intended to help companies
- Develop metaverse experiences directed to children;
- Comply with existing advertising and privacy law; and
- Engage responsibly with children online.